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Week 5 Post 1

Set Two
Hungry Bear
Subway

While both of these businesses are clearly sub shops, there are a few distinguishing factors. The Hungry Bear is obviously "American" food. It is targeting Californians (I gather this from the bear theme), families in general, families with young children, and even the older generation who would resonate with the theme or the nostalgia of the classic American feel. Subway is more a of generic sub shop that, while is speaks to families, it is not speaking to a general area. It also does not appeal to the classic American feel. There is cross over between the two based on them both appealing to families and also appealing to those who like sandwiches.

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