Here is a visual of my scheduled posts. The first scheduled post is centered around announcing the grand opening. This post is mostly intended to let people know that we are here and beginning the foundation building process. I also chose to follow that by a play off of the seasons. Summer just ended and we are going into fall, but many miss the uplifting brightness of Summer. I used that as a selling point, then topped it off with a free item offer with purchase of a particular item. Lastly, I implemented Free Shipping Fridays. I think this will help to build brand loyalty and returning customers.
The only time I have experienced difficulty communicating with a business was when I had an issue with GroupOn. One of my products said it shipped to a completely different city (it was something I purchased for a friend). My friend was out of town at the time the item was delivered so I was unable to figure out if it made it or not. I was able to, through the app, get a refund eventually. I have seen social media make it easier for others to reach companies. I have never personally tried it. My experience is neither positive or negative since I haven't done it. If I had a business on social media, I would respond to positive comments with acknowledgment and appreciation. I would respond to negative comments by being apologetic and working to solve the issue. I would probably try to bring the negative commenter to direct messages, though.
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