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Week 4 Post 2

https://www.fashionnova.com/
https://us.puma.com/en_US/home?locale=en_US&mktID=PL:Brand%20Marketing:Puma.com-CatchAllPage:United%20States-en&plinkID=Brand

This websites are effective because they are both aesthetically pleasing to look at. As you scroll through both websites, they each have their own themes. On the Fashion Nova site, it is almost as if there are sections of themes. Each one is intended to appeal to a different audience. The Puma website does the same, but it is a more centralized brand so it is not as apparent as it is on the Fashion Nova site.

Both websites include ease of navigation. The Fashion Nova site does have an excessive amount of menu options, which is said to generally not be a good design approach. But it works well for this site since it is now such a big brand. Both include large visuals with enough text to entice, but not too much that it overwhelms.

I continue to come back mainly due to brand loyalty and that I always find something I like. The product quality for both companies is a type that I like. The websites are easy for me to navigate and if I ever have an issue finding something, all I need to do is type in the search bar. Fashion Nova has also always been extremely responsive and provides great customer service.

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